When a phrase like “That’s so Gucci” enters the relative mainstream, you know the meme is close to death.

Super Junior D&E: A prince among men vs. the Gucci clown

Look, I don’t dislike Gucci.

Their ideas over the past few years have been interesting, especially when they started down the high/low kitsch path. Back when Jared Leto was the Gucci high-fashion drama king.

Now though, the whole Gucci aesthetic feels overplayed.

Maybe it’s just me. Maybe I’m craving refinement and deliberateness (and let’s be real I’m more of a D&G girl anyway) but the gonzo-ness of this latest incarnation of Gucci has grown, IDK, stale.

Take, for example, the photo above. Donghae keeps it classic — “ringmaster” never goes out of style — and relatively toned-down despite a very flamboyant jacket. Eunhyuk, however, is stuck in tragic fashion victim mode — his clothes are more than he can handle. (And as a k-pop veteran, he can handle a lot of clothes.)

Let’s move on from “high fashion tacky grandma,” okay?