This week, man.

Between the DACA debacle, the #contentemmys, and Gab.ai’s meltdown, I didn’t think much more craziness could happen in a week.

I was wrong. Of course!

Matt Furie, the original creator of our beloved Pepe the Frog, is suing and DMCAing (it’s like SWATing, but with DMCA takedown notices) alt-righters who have used Pepe.

From the article:

“[Furie] was very serious when he said that we wanted to make clear that Pepe was not the property of the alt-right and couldn’t be used by the alt-right,” Louis Tompros, one of Furie’s intellectual property lawyers, told me.

Gee, where have I heard that before?

Oh, right:

One would think that, if one were serious about influencing the popular consciousness (as one supposes that a person in the public eye doing something like comics or comedy does), one would be absolutely ecstatic for one’s meme (read: thought virus) going viral. Wiggling its way into the brains of people everywhere. Being plastered on every mobile phone, tablet, and computer from San Francisco to Barcelona.

But alas, this is not to be. These people are so petty and small-minded that they can’t even set their jokes free.

This is why the left can’t meme. You can’t direct a meme. You can’t centrally plan a meme. You can’t copyright a meme and then DMCA takedown everyone who doesn’t follow the rules.

Memes are wild, memes are free. And if a meme loves you, it’ll come back around.

In conclusion:

Also from the Motherboard article: the laughable idea that r/The_Donald is “one of the the alt-right’s most popular gathering places.”