I thought that the vaporwave trend would be wrapping up soon, but judging from the amount of K-pop groups who are using vaporwave stylistic influences to promote in Korea and Japan, I’m not so sure. EXO was the last that I noticed using vaporwave, especially in their upcoming promotion in Japan (but also in the “Power” video).
Twice is the latest group to go full vaporwave.
— Twice Pics (@TwicePIC) December 27, 2017
Glitchy video: check.
Pink and/or purple color scheme, heavy on the gradients: check.
— Twice Pics (@TwicePIC) December 27, 2017
Gratuitous backlighting and neon: check.
— Twice Pics (@TwicePIC) December 27, 2017
Random unrelated geometric shapes: also check.
Google and wiki tell me that vaporwave was born of the online indie music scene in the early 2010’s, which means in internet year’s it has probably outspent its welcome.
But if K-pop is pulling vaporwave influences–and more than one entertainment company, Twice is with JYP and EXO is with SM–and other groups pull influence from K-pop (citation needed), it stands to reason that eventually vaporwave will show back up in the “traditionally” produced media. About 8 years too late. Whatever “late” means these days.
Please note: I know that I am late to the vaporwave party.
I’m just interested to see how much Korean pop music is going to influence everything else, especially now that it’s “officially” out of the bubble. (Thanks, BTS. I think.)
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