SM Entertainment’s love affair with minimalism continues.
Maybe it’s white space.
Whatever you want to call it, “We Go Up” is the latest in line of lighter songs that breathe between notes rather than being a 100% wall of noise all of the time.
Twice’s “Likey” also did this. I don’t follow all of k-pop enough to know if this is a legit trend, but I can trace it from Red Velvet’s “Peek-a-Boo” through to NCT 127’s “Boss” and now NCT Dream with “We Go Up.”
There are so many tropes that permeate this video. The IRL bubble sounds and other samples, which tie it directly to songs like “Boss” and even the clinking glass in EXO’s “Sweet Lies” and “Twenty Four” (I’m pretty sure it’s the same sample in both songs). There’s the pantheon of NCT dance moves, including the bicep flex, the elbow airplane, the knock-knees, the back-to-the-camera-ending-pose (previously seen in NCT 127 “Limitless” and EXO-CBX “Hey Mama”), and of course the obligatory NCT high five.
Mark is aging out of NCT Dream after this comeback. Because of this, the Dreamies have been working to bolster their rap line. I’m pretty impressed with Jaemin and Jisung’s raps. Somebody’s got to hold down the fort when Mark is gone, but nobody could replace him. Mark’s raps have gotten better with age (and he’s barely an adult). Compare his rap in “We Go Up” or “Go” to something like “Mad City” (which was still good) and you’ll hear how much he’s grown.
I really hope that Renjun drew the wolf that’s on their flag. He’s the artist of the group, in that the members have forced him to show off his drawing skills on variety shows.
Like “Boss,” Dreams’ “We Go Up” is a lot more interesting with headphones. There’s a lot of subtle layering that gets revealed when you pay more attention. The bass line is addicting–just enough space between the notes to keep you hanging on–and I love the use of the minor key.
Sometimes I think about how much SM does A/B testing and releases new-and-improved versions of their own content. Red Velvet’s “Mr. E” is a more refined version of “Zoo.” EXO tested the reggae concept with “Twenty Four” before they came out with a reggae-influenced title track. In that vein, this song feels like a refined melody of “We Young” from last summer combined with a bigger version of the beat from “Boss.” Not everything is an evolution, but it’s interesting to tease out the similarities and watch ideas develop.
Kind of like when every group in SM worse gold and silver lame sometime circa 2012.
Anyway, that has nothing to do with NCT Dream. “We Go Up” is not the sound I was expecting from them, but I’m loving it. It’s relaxed and loose and yet interesting and fun. I’m looking forward to their album release–this should be good.
PS. SM Entertainment, this is another official request for a Mark/Haechan subunit.
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