Batfort

Style reveals substance

Tag: SM Entertainment (page 4 of 4)

NCT Batting Order

So SM Entertainment released a couple “video yearbooks” to promote NCT.

(Of course Taeyong is the thumbnail! That guy is so symmetrical his visuals could hurt someone.)

It’s kind of a fun way to introduce the crew, especially since it’s everybody all together, and help people learn names and personalities.

I’ve been trying to identify each of their personas, so this is a great opportunity to see how each member is presented.

Here’s a numbered list because I’m not sure how many of them there are these days:

  1. Taeyong the Most Beautiful Rapper in the World
  2. Jaehuyn the All-American Korean Poetic Beauty
  3. Jungwoo (new)
  4. Winwin the Romantic Angel Prince
  5. Ten the Bond Villain (Dramatic)
  6. Jisung the Bboy (Athletic)
  7. Jaemin (not really new, but might as well be)
  8. Yuta the Mischievous
  9. Haechan the meek lamb schoolboy not the cheeky maknae no sir not a foot out of line
  10. Chenle the Savant (Ingenious?)
  11. Taeil the Inexplicable (Smart but weird, not stable like Professor Doyoung)
  12. Kun (new)
  13. Johnny the Not Sure Why He’s There But He Sure Is Cool
  14. Lucas (new)
  15. Doyoung the Professor (seriously he is prefect for this role it suits him so well)
  16. Renjun, He of the Long Neck. I think they’re trying to push a smart, elegant, classical look with him. He’s such a tranquil person.
  17. Jeno the Lady Killer
  18. Mark who is the best don’t lie to yourself, the most creativest and hardest working

Eighteen, okay! That’s a lot. One more than…Seventeen…

This list is bookended by the two anchors-slash-rappers, Taeyong and Mark. Second and second-to-last is the visual from that leader’s subunit, Jaehyun from 127 and Jeno from Dream. The others kind of weave in and out together, interspersing the newly debuted trainees (Jungwoo, Kun, Lucas) and the guys who had debuted but who subsequently got injured (Jaemin, Ten).

Interesting how Ten still managed to impress a personality upon all of us even when he wasn’t promoting, but Jaemin wasn’t. Jaemin reminds me of people like Lea Michelle who are born and bred in the ~musical theater~ system and who have no personality of their own. To be fair, I think Jaemin had a huge issue with his back and Ten did release a SM Station song fairly recently. But still.

Not sure where they’re going with Haechan’s persona. He was such a troublemaker when he first debuted–the cheeky one–but now they’re trying to brand him as a scholar. My money is still on him for having the most public meltdown, if it comes to it.

SM has been really pushing Mark lately. I don’t mind–he is my bias, after all–but I hope it doesn’t backfire. I want Mark to have a long, successful career.

A very personal review of EXO’s Universe

After so many amuse bouche posts about k-pop teasers and comebacks, I’m finally going to serve up a main course by telling you my thoughts on an entire album.

This is largely because EXO’s latest winter album, Universe, actually sounds like an album.

One of my biggest problems with k-pop is that it the industry focuses almost exclusively on singles. (American pop does this too, so I shouldn’t complain too much.) But as someone who appreciates the musical journey that a well-crafted album can provide, I miss that in k-pop. At its best, you get a 4-minute chunk of a pure emotion-bubble. No story, no journey, no connection.

So when the songs on this summer’s The War feel like they belong together, like they could all be found on the same menu in the same restaurant, I was ecstatic. Some of the songs are quite good, too.

I’m pleased to say that the musical cohesiveness has continued into the winter album. All the songs sound related, in roughly the same color palette–even though they have different emotional hooks.

Universe is just beautiful. A sweeping rock ballad with a generous dash of “longing” and and an English hook of “I’ll search the universe” with the unspoken FOR YOU that hooks all of us womenfolk.

The b-side that I’ve heard the most chatter about is Been Through. This might be because the songwriters are good at promoting themselves on Twitter. Part of me wants to love it; it’s a beautifully-orchestrated, sparse pop song. It’s not often that you hear pizzicato in pop strings, and the effect contrasts well with EXO’s lush vocals. What I don’t love is how the chorus sounds like American pop music. The rhyming “You shine like the stars / you light up my heart” takes me immediately to the arena of overly saccharine indie pop which spoils the mood somewhat.

A contender for my favorite is Stay. The piano and the semi-flat analog sound of the recording are a refreshing change of pace from the normal bright and clean acoustics. This song showcase’s EXO’s vocal ability well, with a repeating motif of thirds (I think–my music theory is a bit rusty) that weaves subtly through the different verses. Honestly I’ve never been much of a fan of Suho’s vocals but he’s winning me over in this song. His verse with Kai–who tries so hard–is charming.

My nominees for “most forgettable” on this album are Fall and  Good Night. It’s not that they’re bad, it’s just that they’re not as good as they other songs. Fall is a pretty standard R&B ballad, nothing too special. The guitar line is nice. As far as Good Night, I want to hate the synth sound for being so jarring with the acoustic (or fake acoustic) sounds of the other songs, but if I take a step back it’s a nice palate cleanser.

Finally, we have Lights Out, which has a beautiful moving bass line under the piano line and melody. The use of voice-as-instrument reminds me of Enya’s Shepherd Moons album–absolutely stunning. Sung by our vocal line (Chen, Baekhyun, DO, Suho), this is the song I would most love to see performed live with a piano and an upright bass.

SERIOUSLY SM ENTERTAINMENT, LET EXO SING WITH LIVE INSTRUMENTS FOR ONCE. SERIOUSLY.

Anyway, if the vocals on Universe have not already inspired you to wish for a Chen solo album, Lights Out will. [Edit: it appears that Chen wrote this song as well, so I will upgrade this wish to a Chen singer/songwriter solo album.]

I’ve thoroughly enjoyed listening to this album. I have two overall criticisms. Though I’ve praised this album for sounding cohesive, sometimes I wonder if it doesn’t sound too much of the same. The fact that I can skip 2 songs out of 6 without changing the “feeling” of the album says a lot for the repetition in tone and in instrumentation.

Universe delves into melancholy territory that EXO has never tackled. It’s nice to hear some songs predominantly in minor key (not just for effect or contrast), but the overall effect is downer rather than upper. One of the things that I like the most about K-pop in general is that it’s optimistic and happy without being overbearing about it. Even when EXO’s previous winter title tracks have been sad, they never dwelt on it (musically at least–I can’t speak to the lyrics). This album leaves me feeling hollow in a way that K-pop never has. I appreciate that, but I’m not sure I like it.

Moving forward, I hope that the members and SM’s music team can capitalize on this year of excellent music and keep up this level of quality. The Japan album looks to be great. I’m hoping for another “Forever” in our future.

 


“A Very Personal Review” means that I’m no expert, this is merely my subjective opinion that I’m writing because I like this album and want to share it with the world. I don’t listen widely to (Western) pop or to K-pop, so I can’t situate this group or this album in a wider context, nor can I give a good music theory perspective on it.

Image of the Week: Speaking of vaporwave in k-pop edition

I’m a bad publicist. EXO just released their winter album, so I should be shilling for that.

Instead, here’s a photo from the teaser from their Japan debut, which was released a month ago and scheduled for a month from now.

Please note: vaporwave.

Twice and EXO looking to have a Japan vaporwave showdown.

I’m here for that.

 

Happy last Friday of 2018, y’all.

Image of the Week: “you can do it” edition

Originally, I was going to post that photo of Nikki Haley in the UN. It sufficiently summed up the week in politics. But it doesn’t jive with my personal experience for the week, so I’m not posting it.

This week has been long.

I’m growing tired of so much change in my life, and yet this week just piled on more: new boundaries to my conception of time thanks to the writing of Elliott Jaques, more layers to my understanding of the globalist cabal, the death by suicide of Kim Jong-Hyun of SM Entertainment (also YouTube’s algorithm keeps recommending me SHINee videos and it’s killing me) and changes at my workplace that will render me effectively isolated. I haven’t slept well. I’m tired.

But there’s good news. Reading between the lines of WordPress’ inflated pageview stats, a few real people have checked out Batfort this week. (Hi, people!)

Though I’m tired, I’m motivated.

So with that in mind, this is a photo of Jeff Bezos’ office when he was just starting out, in 1999.

I’m no Jeff Bezos, but we all have to start somewhere.

Always A/B Testing

One of the things I admire most about SM Entertainment is that they are constantly iterating and A/B testing the groups, songs, and concepts that they produce.

If you pay attention to how they operate as an entity, rather than focusing exclusively on one of their groups, you can see a real-time example of why they’re one of the biggest entertainment groups in k-pop.

They’ve created entire “entertainment properties” to showcase this A/B testing.

SM Rookies

Before NCT debuted as its various subgroups, SM conducted rigorous testing through the online series SM Rookies. They tried out various different configurations of trainee groups. Sometimes this is really rough, as with the “SR15B dance practice” video, or music-video quality in the case of “Bassbot” and “Super Moon.”

“Super Moon” is interesting because of the three members–Taeyong, Johnny, and Hansol–featured in it, Hansol did not debut with any NCT units. In fact, he’s no longer under contract with SM Entertainment.

I suspect this is because Hansol has an almost identical “look” as Yuta, who did debut with NCT 127.

[Warning: unknown quantities of confirmation bias ahead.]

With male groups, SM tends to assemble a variety of different types. For example, if you compare a photo of EXO with a photo of BTS, you can see what I mean. EXO members each have their own charm, while–with the exception of Rap Monster–BTS members have a similar vibe. NCT is no exception to this, as you can label each member as “The ______ One” even if you know nothing about their personalities.

If you compare Hansol and Yuta in other footage from SM Rookies, Yuta is hungrier. Despite being Japanese, Yuta has been described as “more Korean than the Koreans.” You can literally watch Yuta work solidify his status as “the sexy one” as NCT 127 has practiced, promoted, and performed “Cherry Bomb” this year. (I have the YouTube receipts for this–let me know in the comments if you want me to post them.)

From my completely outsider perspective, it makes sense that if you have two trainees who look almost identical but have different work ethics, you’ll pick the one who is going to work harder.

SM Station

One of SM’s staples on YouTube is SM Station, which features single songs that are collaborations, off-brand concepts for an existing group, or other “random” things. There are a lot of fun songs under this umbrella. (Don’t mind me plugging my boy Chen again.)

Right now, I suspect that they’re testing a subgroup or solo venture featuring Wendy from Red Velvet. In the past months, she’s been featured in two different SM Station releases.

One is a jazz version of “Have Yourself a Merry Little Christmas,” which prominently features the fact that she’s an English speaker and a strong vocalist.

The other is a collaboration with singers Baek a Yeon and Jaehyun (from NCT). Another seasonal song, called “The Little Match Girl,” but it’s in Korean and puts Wendy’s voice in a different context than Red Velvet.

SM is also simultaneously running a test between Jaehyun and Doyoung as soloists from NCT 127. Jaehyun has gotten two SM Station songs so far versus Doyoung’s one (although Doyoung has been featured in some live stages), so we’ll have to wait and see what comes of this.

The one downside that I can see is that all of the tests attract at least some fans, so you still have a small contingent of NCT stans who wonder about Hansol. I could see this building up into ill will if SM made the wrong decision, but clearly NCT is succeeding reasonably well without Hansol so I doubt it will become a huge problem. I could see this negative feedback being another metric to check your decisions against.

I don’t really know what SM’s intentions are with SM Station, or what the outcome will be.If I can figure out a way to reverse-engineer YouTube views I’ll see if I can put together a predictive post.

In the meantime, I’m determined to learn from SM how to A/B test in real time while also producing quality product that people enjoy. The sheer volume of content that they produce is staggering, and I don’t doubt that it has a direct correlation with why they are so successful.

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