As an old millennial, the motion graphics that I grew up with were clunky, low-res, and…frankly, I was old enough to remember when channels started displaying the score of the game onscreen while the game was going on. As that idea evolved, graphics tended to mimic those found on network TV news–self-consciously 3D, lots of gradients and unnecessary moving parts.
In some ways, the graphics on TV sports games were the flashy sports cars of the design world.
Nowadays, I rarely watch sports-related programming on TV. Or streaming. Or in any way, really. The last time I sought any programming out for myself was when the Seahawks wore head-to-toe highlighter green during a game sometime last year. That was fun.
So it is really strange to be home with my folks and see flat, gradient-free design on ESPN2.
It makes sense that hipster graphic designers need jobs, and get jobs with sports-related entities just as much as they get job for music companies and fashion brands, but it is just weird to my eyes to see a more modern, clean, simply, flat, bold approach to design for football- and basketball-related material.
I’m happy to see some simplicity on the TV screen.
It’s also interesting to watch the “trickle down effect” in play in visual graphics. (AND THEY SAID IT WOULDN’T WORK.)
That said, it doesn’t feel like the people who watch sports are also the ones who would appreciate minimalist or clever design. Sports, to me, should be fairly like a sports car–functional, refined, a bit flashy.
Unlike a boutique fashion publication, the focus shouldn’t be on the design work (or on figuring out which school’s logo you’re looking at), but on the sports events themselves.
Good thing the gradient hasn’t totally disappeared:
Hah.
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