I’ll keep this short, because to go long risks the review being longer than the book.

This is not a book of persuasion techniques. If you want to learn how to be a PUA or a bomb-ass copywriter, this is not going to teach you any “tips and tricks.”

Instead, you’ll find 10 lessons that teach you (or remind you), of the successful frame from which a villain operates.

Becoming a villain doesn’t actually require any villainy, no lawbreaking, no nefarious deeds—you just have to be the kind of person who most people say “that guy is a selfish asshole,” who upon further inspection is a good-hearted dude with a backbone and little patience for fools.

If you are the type of person who wants to forge strong relationships but hates “hanging out,” this is a book for you.

This is the “Little Golden Books” of pocket motivation. Pull it out for a refresher every couple of months.

Persuasion Secrets of the World’s Most Charismatic & Influential Villains is available on Amazon.

BTW, this is a good heuristic: if a lot of people (especially online hate mobs or liberals) say that someone is an “asshole,” go check them out. I guarantee you there will be something real underneath the persona.